11:45-13:15
The second BLOCK: Intangible heritage as a resource for the development of the territory, marketing and capitalization.
The speakers of the second session will discuss the issues of intangible heritage. The purpose of the section: to present various points of view on working with intangible heritage, to make a preliminary dive into the topic before the forum, to talk about the implementation of complex projects for the development of historical territories, strategies for implementing master plans, alternative approaches to the topic of identifying and preserving cultural heritage.
Session moderators:
Dmitry Zabirov - head of the project work of the programs of the Moscow School of Management SKOLKOVO.
Participants in the discussion:
Yuri Sheredega - architect, co-founder, managing partner of the design and consulting agency Sheredega Consulting, member of expert councils on a comfortable urban environment and the improvement of polar cities under the Ministry of Construction of the Russian Federation, the tourism committee of the State Duma of the Russian Federation, architect with experience in participating in projects for the development of historical territories abroad
Mikhail Alekseevsky - Head of the Center for Urban Anthropology, Strelka Design Bureau, Candidate of Philological Sciences, member of the International Society of Applied Anthropology.
Speakers in the studio:
Olesya Baltusova - assistant to Rais of the Republic of Tatarstan.
Maria Leontyeva - sociologist, specialist in the sociocultural design of historical cities, founder of the Tamga Institute of Urban Studies, expert of the sustainable development department of the Kazan City Development Institute.
Rafael Valeev - professor, head of the world heritage department of KFU.
Eduard Koltun - entrepreneur.