Among the speakers, the session was opened by Artem Silkin, Director of the Sviyazhsk Historical, Architectural and Art Museum-Reserve, member of the ICOMOS National Committee, Russia and founder of the Living City Foundation for the Support of Contemporary Art. He outlined the risks of losing the “spirit of the place”, in particular, the reproduction of sustainable practices of local communities and the historical landscape with excessive tourist exploitation of the territory. The latter intensively changes the nature of the residents employment of (indigenous people are replaced by summer residents, crafts disappear), changes the scenarios for the use of spaces and territories, which is especially noticeable in the example of one of the main tourist sites of the Volga region, the village of Sviyazhsk. As a solution, Artem Silkin proposes a transition from a consumer to a sustainable development model and an integrated approach to reviewing the situation. The Director of the Museum-Reserve in the UNESCO buffer zone called for studying the methods of work proposed by ICOMOS previously.