Architect Yuri Sheredega, co-founder and managing partner of Sheredega Consulting, discoursed about the intangible heritage which can eventually become a material element of the city identity and about the approach to development called Tactical Urbanism. Among his cases, he cited an example of his work in Vladikavkaz, where, together with colleagues from the WOWHAUS bureau, his agency made a master plan for the city center. The speaker emphasized that the master plan, the concept and the intangible, ideological basis grows out of the research which has to be carried out. Sheredega told about the specific results that were obtained during the research and reflected on the share of the tangible and intangible in it.
- Firstly, there is the concept of “hadzar” in Ossetian culture; it is a covered structure in the yard where all meetings and events take place, from weddings to commemorations. In fact, this is nothing more than a barn, and it definitely does not belong to the physical cultural resources. However, the national idea says that this is a community center, and a very important part of the culture of the people! This must be taken into account when developing a master plan and ideas for material content, - says the expert.
His second interesting observation is: five of the eight most frequently purchased things in Vladikavkaz belong to various food items. By the way, Yuri Sheredega offers to take a closer look at other tourist cities and guarantees that the same will happen with tourists in Kazan, Ufa, and Cheboksary. First of all the tourist will satisfy his day-to-day hunger. Herewith, the entire center of Vladikavkaz is full of public catering establishments. This city understands its identity as: “First - pies, then - everything else”.
And the third observation: once in Vladikavkaz there was a powerful fortress, embracing the entire historical center. Now there is practically nothing left of it, the city has forgotten about it. There was not even a plan of how the fortress used to locate in the city; thus, the company offered it to the city after all details were explored.
- We organized the first tour through this ghost fortress. And that do we have as a result? On the one hand, it is a material heritage. And on the other hand, there is no fortress. Does it mean that it is intangible? One way or another, but the return of this cultural heritage site can seriously affect the identity of the city, - Sheredega insists.