Timur Baimullin, X5 Group Head of the Department for Cooperation with Regional Authorities, noted that when deciding on opening a store, his company is guided by the importance of having residents living nearby who could form the shopping traffic. Therefore, it is difficult to find chain stores in the historical center. But this does not mean that they do not exist there at all.
- We usually choose places of mass development to establish shops, in order to build an effective business model which will help us repay our efforts. And it is still more difficult to do it in the historical center. Besides, it is very difficult to choose the appropriate premises meeting our needs. Apart from all, it is difficult to place a store in an old residential fund, since in the historical center in any case we are reasonably talking about rent. And this means that we will not be able to reconstruct the area and to zone it the way we need. More than that, it always involves certain risks to make repairs, arrange any drop-off drives for the unloading zone, because it may be prohibited at any moment, or not coordinated, - admitted Baimullin.
Moreover, according to the rules of improvement, it is forbidden to place a drop-off drives for unloading on the main street; this must be done in the backyard. - And again, given that we deliver goods in 15-ton volumes, it is harder to do it in the historical center, - the speaker noted. - In addition, placing a store in the central part of the city entails high rent, given the need in large areas.
- Our stores have a recognizable identity. The city administration is reverential to the exterior appearance of buildings, and they may ask us to change the color solutions or design. We are not always ready for this, because advertising to attract people in the passing stream is important for us, - Baimullin explained.
Thus, according to the speaker, the development of retail in the historical center is possible only in compliance with two conditions: expediency from the point of view of the business model (taking into account investments, rent, etc.) and the availability of a suitable location (with the possibility of carrying out repairs inside the building, installation of drop-off drives and unloading area).